Media Trends, Question 1 (April 18th)

What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and consumers?  Limit: 12 responses

Media Trends, Question 2 (April 18th)

Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and consumers be impacted by those changes? Limit: 12 responses

Celebrity Culture Blog 7, Question 1 (April 11th)

Which celebrity has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages her/his brand in the marketplace? Meanwhile, which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand?  Limit: 7 responses

Sports & Celebrity Blog 7, Question 2 (April 11th)

Why is branding so important in sports? How is it similar to, and different from, celebrity branding?  What are some of the ways that successful athletes and franchises leverage their brands in the marketplace?  Limit: 7 responses

Sports Blog 7, Question 3 (April 11th)

Has sports media reached a tipping point in its reliance on traditional media? What changes, if any, do you expect to see over the next 3 – 5 years?  Limit: 7 responses

Music Blog 6, Question 1 (March 28th)

Which streaming service has the most sustainable business model? And which one do you think is struggling?  Limit: 8 responses

Music Blog 6, Question 2 (March 28th)

After years of declining sales, the music industry has seen revenue increases the past two years. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that sales will continue to increase, flatten, or decline in the coming years? Limit: 8 responses 

Music Blog 6, Question 3 (March 28th)

What are some of the changes that artists have prompted in the music industry in recent years? How have they taken more control over their careers? And do they still need the backing of a major record label in order to succeed? Limit: 8 responses

Film Blog 5, Question 2 (March 21st)

Compare the top box office hits from last weekend, last year (2016), and the previous year (2015). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 12 responses

Film Blog 5, Question 1 (March 21st)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more representative of its audience? Limit: 12 responses

Lifestyle & Niche Media Blog 4, Question 3 (Feb. 21st)

How are brands and advertisers using social media influencers to target audiences? What are the plusses and minuses of using YouTubers and Instagram stars to promote products? Limit: 8 responses

Lifestyle & Niche Media Blog 4, Question 2 (Feb. 21st)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 8 responses

Lifestyle & Niche Media Blog 4, Question 1 (Feb. 21st)

What is the appeal of lifestyle and niche cable TV channels and/or programming? How are these channels/programs managing to retain viewers in the SVOD era? Limit: 8 responses

TV Industry Blog 3, Question 2 (Feb. 14th)

What are some of the things broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 12 responses

TV Industry Blog 3, Question 1 (Feb. 14th)

Some critics have labeled the last few years the “Platinum Era of Scripted Television.” But are we reaching a “peak,” as some researchers argue, or will this surge of creativity continue? And can the marketplace sustain the growing amount of TV content?  Limit: 12 responses

Advertising, Ratings & Audiences Blog 2, Question 2 (Feb. 7th)

Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to track media consumption?   Limit: 11 responses

Advertising, Ratings & Audiences Blog 2, Question 1 (Feb. 7th)

Q1: How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past? Limit: 11 responses

Media Convergence & Multiple Screens Blog 1, Question 3 (Jan. 31st)

Which major media conglomerate is best positioned to succeed and which organization will face the most challenges in 2017? (*Note: You can use readings from last week in your response.) Limit: 8 responses 

Media Convergence & Multiple Screens Blog 1, Question 2 (Jan. 31st)

How sustainable are the business models of SVOD services like Netflix, Amazon, and Hulu? Limit: 8 responses

Media Convergence & Multiple Screens Blog 1, Question 1 (Jan. 31st)

How have traditional media corporations adapted to the changes in how audiences consume media? Limit: 8 responses